Better ways to say “we're raising our prices”
Why it can fall flat
“we're raising our prices”
Leaving out the new number, the date and any invitation to respond, “we're raising our prices” can sound final and cold. Usually the writer wants to be clear about the change and still welcome questions.
Say this instead
- 01
From March 1, our rates are changing. Your plan will move from $100 to $120 a month. I'm happy to talk it through if you have any questions.
Client · Email
Suits an existing client because it gives the date, the old and new price, and an easy way to ask questions.
- 02
Hi Stephanie, from March 1 our prices are changing. Your monthly price will be $24 instead of $20. Full details are in your email. - Remy
Customer · SMS
Pairs well with a fuller email, so the customer sees the number in a short text before reading the details.
- 03
Heads-up: the price change starts on March 1. Could you look over the customer message before it goes out on Monday?
Boss · Chat
Fits when the decision is made and you want your boss to check the wording before it goes out.
- 04
Prices go up on March 1. The new rates are in the shared sheet, and I can help if you get a tricky question from a customer.
Coworker · Chat
Helps teammates who talk to customers, since it names the date and where the new numbers live.
- 05
Our prices increase from March 1. Please use the new price list for every quote from that date, and come to me if a customer pushes back.
Someone you manage · Chat
Gives your team a clear instruction for quotes and tells them where to go with difficult conversations.
- 06
Ahead of your renewal in May, I wanted to let you know our prices have changed. The renewal will be at the new rate of $1,150 a year, up from $1,000.
Client · Email
Fits a renewal conversation because it ties the new price to the moment the client already expects a decision.
- 07
Our prices changed on March 1, and the current price for that item is $18. I can send you the full updated list if that would help.
Customer · Chat
Answers a customer who noticed the difference directly and calmly, with no defensiveness.
- 08
My day rate is going up to $400 from July 1 for new contracts. Happy to discuss it for any roles you're filling.
Recruiter / HR · Email
Freelancers can use it to state the new rate and date up front while keeping the door open to talk.
Examples
Hi Lucas, I'm writing to let you know that our prices are changing from March 1. Your monthly fee will move from $450 to $495, and the updated price list is attached. If you'd like to talk it through, I'm free for a call any afternoon this week. Best regards, Maya Patel
Hi Samuel, quick heads-up: our new prices start on March 1. The updated list is pinned in the sales channel, so please use it for all quotes from that date. Ask me if a customer has questions you're unsure about.
What to avoid
- Opening with an apology or “unfortunately” when you've done nothing wrong only makes the news feel worse, so just state the change.
- Burying the new price or date at the bottom of a long message makes readers hunt for the one thing they need.
- Blaming a vague “market” or “circumstances” rings hollow unless you can explain them honestly.
- A client on a contract shouldn't get this news only by text or chat, so follow up in writing with full details.
- Promising discounts or exceptions in the same message is risky unless you've already agreed them.