What to say instead of “we are excited”
Why it can fall flat
“we are excited”
“Excited” names a feeling but skips the reason behind it, and because “we are excited” appears in so many announcements, it can read as stock enthusiasm. The writer usually wants to show real interest and give a specific reason.
Say this instead
- 01
We're looking forward to working with you on the new website. Our team can start planning as soon as you confirm the timeline.
Client · Email
Use this after a deal is agreed, since it shows enthusiasm and points to a concrete next step.
- 02
Really glad you're joining the project. Your experience with the booking system will save us a lot of time.
Coworker · Chat
Welcoming a colleague is where this fits, because naming their skill makes the warmth believable.
- 03
I'd be glad to take this on. The reporting redesign is something I've wanted to work on for a while, so I'll draft a plan by Friday.
Boss · Email
Accepting new work is the moment for this one, as it shows genuine interest and commits to a next action.
- 04
Your proposal got the go-ahead, and I'm really pleased. Can we plan next steps on Tuesday?
Someone you manage · Chat
Good for sharing positive news with someone you manage, since it credits their work and moves things forward.
- 05
Thank you for reaching out. The role looks like a strong fit for my background in logistics, and I'd be happy to talk this week.
Recruiter / HR · Email
This shows interest in a role without gushing, and it explains why you care about the position.
- 06
Hi Bethany, your order ships tomorrow. We hope you enjoy it and would love to hear what you think once it arrives.
Customer · SMS
A short delivery update suits this, where a friendly tone matters more than hype.
- 07
We can't wait to show you the first draft on Thursday. Does 3 pm still suit you?
Client · Chat
Casual and specific, this suits a client you already have a good relationship with.
- 08
We're delighted to welcome Rowan to the sales team on Monday. Please say hello when you get a chance.
Coworker · Email
Team announcements are the fit here, and it gives people something simple to do.
Examples
Hi Lakshmi, Thank you for confirming the dates. We're looking forward to hosting your team on March 14, and we'll send the agenda and room details by Friday. If anything changes on your side, just reply here. Best regards, Fraser
Thanks for sending the draft, Alex. I really like the new layout, especially the summary at the top. Can we go through it together at 2 pm?
What to avoid
- Piling up hype words like “thrilled”, “super excited” and “incredibly pleased” in a single message weakens all of them.
- Opening every email or announcement with “we are excited” makes the phrase fade into background noise.
- Saying you are excited without a reason or a next step leaves the reader with nothing to act on.
- A routine reminder doesn't deserve huge excitement, so match the emotion to the size of the news.
- Promising results or dates just to sound enthusiastic can leave you with commitments you can't keep.