“Don't take things personally”: how to say it politely
Why it can fall flat
“don't take things personally”
After criticism or a tense meeting, “don't take things personally” tells people how to feel and can make them more defensive. Usually you want to show your point is about the work, the decision or the situation, not them.
Say this instead
- 01
My feedback is about the work, not about you. I'd like us to get this version as strong as we can.
Coworker · Chat
Fits comments on shared work that might feel like a verdict on the person.
- 02
Hi Swati, my comments on the report are about the content, not about you. I'm raising them now so we can fix the figures before Friday's review.
Someone you manage · Email
Suits written feedback to someone you manage who may read it as criticism.
- 03
I disagreed in the meeting because I see the timeline differently, not because I doubt your plan overall. Could we compare views on the timeline?
Boss · Chat
Helps after you disagreed openly in front of others and want the relationship to stay steady.
- 04
I raised the scope question to protect the project timeline, not to criticize your team. Shall we agree how to handle extra requests from here on?
Client · Email
Good when you push back on a request and want the client to see it as about the project.
- 05
Thank you for your time. I've decided not to move forward with the role. It comes down to timing and fit on my side, and has nothing to do with how you've handled the process.
Recruiter / HR · Email
Use it when declining a role and you want the recruiter to know their conduct isn't the reason.
- 06
We aren't able to make an exception here. This isn't a judgment of you or your request, and I'm glad to explain how the terms apply.
Customer · Email
Suits a refusal of a refund or exception where the customer might feel singled out.
- 07
Hey, my comment about the handover wasn't aimed at you. I just want the next one to go smoothly. Coffee tomorrow to sort it out?
Coworker · SMS
Handy for clearing the air by text after a tense exchange, before it turns into a grudge.
- 08
That feedback was about the missed deadline, not about you as a person. What would help you hit the next one?
Someone you manage · Chat
Try it when feedback stung and you want to separate the issue from the person.
Examples
Hi Oliver, Thanks for sending the proposal. I've marked several changes to the pricing section, and they are about the numbers and structure, not about you or the effort you put in. Could we spend 20 minutes tomorrow going over them before it goes to the client? Best regards, Claire
Quick note on my comments in the doc: they're about the plan, not about you. I'd rather we sort out the open points together before the review.
What to avoid
- Telling someone how to feel right after criticizing them can sound like you're dismissing their reaction.
- General reassurance that never names the specific issue leaves people guessing.
- Wording like “you're too sensitive” blames the reaction instead of addressing the point.
- A softening line can't excuse a harsh tone, so fix the tone itself.
- Vague praise added only to cushion the message can make the real point harder to trust.